To measure TV audiences and awareness ratings, Africanews (http://www.africanews.com/) relied on Kantar TNS’ expertise through its Africascope survey conducted in 8 French-speaking African countries and 9 capital cities representing more than 18 million individuals, aged 15 and above. According to the survey, Africanews’ audience is young and more affluent than the average of the target […]
To measure TV audiences and awareness ratings, Africanews (http://feedproxy.google.com/~r/Appa-sourceTheAfric...