Afrique
Johannesburg - La pandémie de COVID-19 a donné naissance à un nouveau type de consommateur africain qui affiche déjà des changements fondamentaux dans son comportement de consommation et d'achat, sous l'effet de facteurs tels qu'une plus grande sensibilisation à la santé, l'accent
English News
The latest rankings of Africa’s top country prospects as per the Nielsen Africa Prospects Indicator (APi) report which reveals that all the countries in the top eight have changed positions, while Kenya and Cote d’Ivoire continue to vie for top spot.
English News
Johannesburg, 28 November 2017 - Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result. This is the latest insight stemming from the 5th Nielsen