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ZTE Becomes Co-Sponsor of Top German Football Team Borussia Mönchengladbach

- 13 Mai 2016 modifié le 1 Janvier 1970

(BUSINESS WIRE)-- After recently announcing a partnership with Sevilla FC, ZTE is continuing to expand its European sponsorship activities by signing a sponsorship agreement with top German football team Borussia Mönchengladbach. Under the agreement, the telecoms company is now an official co-sponsor and smartphone partner of the Bundesliga stars. At a joint press conference held at BORUSSIA-PARK, ZTE presented its new smartphone models, ZTE Blade V7 and ZTE Blade V7 Lite, available from retailers starting in June.

Borussia Mönchengladbach and ZTE share common passions for sports, technology and their fans. Their partnership is designed to bring the two cultures together while unlocking key growth markets for both partners. For ZTE, the new involvement in Germany's Bundesliga football league represents a step further in boosting its brand profile and cements the company's commitment to its North Rhine Westphalia home. ZTE already employs a total of around 1,000 staff in Germany. The company's headquarters is in Düsseldorf, close to Mönchengladbach. ...

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