Africa: Sports as a Business and a Brand – by Victor Oladokun

By Dr. Victor Oladokun, is the Director of Communication and External Relations at the African Development Bank (www.AfDB.org) At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve. The empty seat syndrome […]

By Dr. Victor Oladokun, is the Director of Communication and External Relations at the African Development Bank (www.AfDB.org) At the ...

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